If you are someone that does online marketing or is trying to figure out how to brand whatever you're selling, this book is a MUST READ.
*Why Companies Lose Their Authenticity-
And How Great Brands Get It Back
by Rohit Bhargava.
I find Rohit's writing style to be very easy to understand, even when he is writing about things that I know next-to-nothing about. And his use of examples to get points across is highly effective as a teaching tool.
The chapter titles are:
Sign Here to Read This
The Accidental Spokesperson
A Signature is Not Enough
Lessons from the Storytellers
Conquering the Fear Factor
Add Personality and Stir
The Butler ws a Marketer
New Styles of Marketing
Taking Theory Further
Personally, if you can't figure out how to brand yourself from this book's teaching I don't think that there's much hope for you. And I don't say that to be mean or critical, it's just that Rohit breaks it down in such a way that he really gives one a very clear picture as to what it takes to put personality into your brand and bring not only attention to it, but to get sales as a result of it.
The inside book flap says that this book "is a powerhouse resource packed with bold new insights tha show you how to shed the lifeless armor or your business and rediscover the soul of your brand." I think that sums up Personality Not Included pretty nicely, and if you're someone looking for a way to FIND the personality of what you're trying to sell, this book will take you by the hand and lead you all the way to the finish line!
Want to find it on Amazon? Here's a link to make it easier: